Good design doesn’t cost more than bad design. Economy in design is the most appropriate and lean solution to every problem.
Without consistency, meaningless changes camouflage those that are purposeful.
Consistency guidelines enable designers to focus on the most important part of design: making each communication right for its task.
Consistency and appropriateness are the two yardsticks by which communications should be judged.
Design without culture becomes kitsch. The challenge against trendiness should be met by responsible and well-educated design professionals.
Good design stands by itself, without explanations or apologies. It represents the fulfilment of a successful process in all its beauty.
If by simplifying you’ve lost clarity, you haven’t simplified.
As a designer, your life is spent looking at things made by others, and how you can improve it. It becomes your nature; it becomes you.
@peterhry Correct. To be clear, ‘macro’ meant entire cities and ‘micro’ meant things like spoons and cutlery.
Architects care for the macro while designers take care of the micro. Both affect our lives and both require the same discipline.