Design has to be more responsible: towards the user, towards society, and towards the discipline of design itself.
White in typography is what space is in architecture.
If you do it right, it will last forever. It is as simple as that.
We like design to be beyond fashionable modes and temporary fads. We despise the culture of obsolescence. Good design is timeless.
I’m not a designer. I’m a sifter. I keep sifting until I’m left with just the essentials — just the good.
Train yourself to be disciplined. Train yourself to stay away from trends. Do this over time and your work will become timeless.
Good design is visually powerful, intellectually elegant, and above all, timeless.
Design for people. Meet their needs, not their wants.
It’s not important to develop your own style. But it is important to develop your own approach.
Learn from the past, think of the present, dream of the future.
Design must solve a problem. Without a problem, I don’t exist.
Confused, complicated designs reveal an equally confused and complicated mind.
The final look of anything is the by-product of the clarity (or lack of it) during its design phase.
A designer without a sense of history is worth nothing.
If you can design one thing, you can design everything, because the discipline of design is the same.
The life of a designer is a life of fight: fight against the ugliness.