Good design doesn’t cost more than bad design. Economy in design is the most appropriate and lean solution to every problem.
Without consistency, meaningless changes camouflage those that are purposeful.
Consistency guidelines enable designers to focus on the most important part of design: making each communication right for its task.
Consistency and appropriateness are the two yardsticks by which communications should be judged.
Design without culture becomes kitsch. The challenge against trendiness should be met by responsible and well-educated design professionals.