We believe in the social responsibility of the designer and that design is an integral part of the production process, not an embellishment.
The discipline of design is one. We believe that different experiences enrich the mind and that specialization creates entropy.
Visual strength is an expression of intellectual elegance and should not be confused with just visual impact (often obtrusive and vulgar).
Creativity needs the support of knowledge to be able to perform at its best.
A designer should be able to design everything from a spoon to a city, because the basic discipline of design is one — only specifics change
We hope there is no ‘Vignelli look’. It would be a negation of all that we stand for. We are not interested in style, per se.
Our process of working is by subtraction. It is about refinement, instead of trying to do a completely new thing.
Dimension is measurable. Scale is mental – a relationship to the object and the space surrounding it. Mastering scale is a lifelong search.
Discipline doesn’t mean going straight. Discipline is just rigorousness to yourself and to the boundaries you set up for a particular work.
Design without discipline is anarchy.
You have to learn to have a critical mind. There is no such thing as a creative mind but not a critical mind.
I like cubes, squares and circles. They are perfect, eternal, absolute shapes. We always start with absolute quantities in product design.
Choose things that are timeless: http://vignellidesign.tumblr.com/post/5506381479/timelessness
We like design that has strength. This is what the Bauhaus was all about: simple things that work, that last, that are good, that are real.
@Shorty2Short411 Great. Can you share any interview notes or a recording with us?
Training the eye is crucial. Go to Venice or Florence. Walk down the streets there and you’ll learn more about design than at design school.
Good design lasts.