When you have discipline, you don’t have to look for beauty – it comes out from the clarity of information itself. That is why we use grids.
Art does not have any limits, but design should.
Our job is to spread the notion of quality as much as possible. That is our mission.
If modernism is treated as style, it is modern no more. Modern has no style. Modern is a discipline. Modern is an attitude; a way of being.
Our approach to graphic design has always been the organization of information. We don’t think of design as art. Design is just design.